With the continuous development of the construction industry and the increasing demands of consumers for housing quality,

the roof underlayment market is undergoing profound changes and innovations. As a crucial component in the roof system,

roof underlayment not only provides basic waterproof and moisture-proof functions for buildings, but also its performance in

aspects such as materials, properties, and environmental protection has attracted more and more attention from consumers,

showing a series of notable consumption popular trends.

1. Sustainable Materials Are Favored and the Concept of Environmental Protection Is Deeply Rooted in People's Minds
Against the backdrop of the continuous strengthening of global environmental awareness, consumers attach greater importance

to the environmental protection attributes of roof underlayment products. More and more builders and property owners tend to

choose roof underlayment made of sustainable materials, such as recycled fiber materials and biodegradable materials. During the

production process, these environmentally friendly materials can significantly reduce the consumption of natural resources and the

emissions of greenhouse gases. They not only conform to the current development concept of green buildings but also help to

improve the overall sustainability evaluation of buildings. According to industry data, the market share of environmentally friendly

roof underlayment products has been growing steadily in the past few years and is expected to maintain a strong upward trend in

the future.

2. The Demand for High-Performance Products Has Surged to Meet the Challenges of Extreme Weather
In recent years, extreme weather events, such as heavy rainstorms, hurricanes, and blizzards, have occurred frequently, putting

forward higher requirements for the waterproofing, windproofing, and durability of roof systems. Therefore, roof underlayment

products with excellent performance have become the new favorites in the market. Consumers are more willing to invest in

purchasing underlayment materials with high waterproofing, high strength, tear resistance, and good air permeability to ensure

that the roof can still maintain stable and reliable performance under harsh weather conditions. For example, some new

high-performance synthetic material underlayments can have a waterproof performance several times that of traditional asphalt

underlayments. Meanwhile, they also possess outstanding tensile resistance and puncture resistance, which can effectively resist

the damage to the roof caused by natural disasters such as strong winds and hailstorms.

3. The Rise of Personalized Customization to Meet Diverse Aesthetic Needs
In addition to the requirements for functions and performance, consumers have a higher pursuit for the appearance

design of roof underlayment. Personalized customized roof underlayment products are gradually becoming popular

in the market and can meet the diverse needs of different architectural styles and consumers' personal preferences.

From coatings with rich colors to surface treatments with unique textures, to customized pattern printing, roof

underlayment is no longer limited to the traditional monotonous appearance but has become a part of the overall

aesthetic design of buildings. Builders and decoration companies are also paying more and more attention to

communication and cooperation with clients in the design of roof underlayment to create unique roof decorative effects.

This trend has promoted roof underlayment manufacturers to innovate and upgrade their product design and production

processes to meet the growing personalized customization needs in the market.